November 11, 2020
How to cultivate brand affinity to create customer advocates
Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
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November 1, 2020
How Nike’s Customer Orientation Strategy Drives Customer Loyalty
Nike has grown from a single man selling running shoes from his car into one…
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October 14, 2020
Three Essential Steps To Put Your Customers Front & Centre
You might argue that Apple understands its customers better than the customers themselves. Over the…
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August 20, 2020
How to build personal customer relationships from afar
The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…
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August 7, 2020
How To Transform Your Employees Into Brand Advocates
The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…
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August 7, 2020
How to retain your happy customers
Making customers happy is at the centre of advocacy. When they are happy and satisfied,…
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August 2, 2020
The Importance Of Building A Strong Brand Identity
Advocacy is driven by brands projecting a strong and clear identity. By being clear about…
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June 25, 2020
Four ways to get more from brand advocacy
At Advofest 2019 we were fortunate enough to welcome speakers from across different industries to…
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June 25, 2020
How National Express developed a human connection with its loyal customers
At Advofest 2019 we were very fortunate to be able to welcome a number of…
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September 14, 2018
An introduction to Co-Creation
What is Co-Creation? Co-creation is an integral part of advocate marketing, a key component in…
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