Tadiwa Ndlovu 0 2 Customer EngagementCustomer ExperienceCustomer Loyalty November 11, 2020 How to cultivate brand affinity to create customer advocates Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…Read More
John Sewell 0 2 Customer EngagementCustomer Experience November 1, 2020 How Nike’s Customer Orientation Strategy Drives Customer Loyalty Nike has grown from a single man selling running shoes from his car into one…Read More
John Sewell 0 1 Customer EngagementCustomer Experience October 14, 2020 Three Essential Steps To Put Your Customers Front & Centre You might argue that Apple understands its customers better than the customers themselves. Over the…Read More
Mark Docherty 0 2 Brand AdvocacyCommunityCustomer Engagement August 20, 2020 How to build personal customer relationships from afar The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…Read More
John Sewell 0 2 Brand AdvocacyCustomer Engagement August 7, 2020 How To Transform Your Employees Into Brand Advocates The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…Read More
Tadiwa Ndlovu 0 3 Customer EngagementCustomer ExperienceCustomer Loyalty August 7, 2020 How to retain your happy customers Making customers happy is at the centre of advocacy. When they are happy and satisfied,…Read More
Tadiwa Ndlovu 0 2 Brand AdvocacyCustomer EngagementLoyalty August 2, 2020 The Importance Of Building A Strong Brand Identity Advocacy is driven by brands projecting a strong and clear identity. By being clear about…Read More
Tadiwa Ndlovu 0 1 Brand AdvocacyCustomer Engagement June 25, 2020 Four ways to get more from brand advocacy At Advofest 2019 we were fortunate enough to welcome speakers from across different industries to…Read More
John Sewell 0 1 Brand AdvocacyCustomer EngagementLoyalty June 25, 2020 How National Express developed a human connection with its loyal customers At Advofest 2019 we were very fortunate to be able to welcome a number of…Read More
Sebbie Mudhai 504 Co-CreationCustomer Engagement September 14, 2018 An introduction to Co-Creation What is Co-Creation? Co-creation is an integral part of advocate marketing, a key component in…Read More