August 11, 2021
Creative ways of engaging your customers to drive advocacy
Advocates are 5x more valuable than regular customers because they spend more and choose to…
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August 9, 2021
8 customer engagement ideas to drive adoption
Product adoption is a process where your customers recognise the value of your products and…
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August 4, 2021
How to maximise customer engagement with your advocates
Customer advocacy is an opportunity to elevate the customer experience to make it more memorable…
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August 2, 2021
6 Strategies to Improve Customer engagement in B2B SaaS
Customer engagement is ever-changing and as the world becomes more technologically advanced, we have to…
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July 28, 2021
Attract and Engage your B2B Audience with Customer Stories
In B2B SaaS, Marketing & Growth directors are beginning to understand just how important it…
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July 21, 2021
How to accelerate sales with customer stories
Storytelling is not a new concept in marketing, but it’s a barely explored strategic approach…
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November 11, 2020
How to cultivate brand affinity to create customer advocates
Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
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November 1, 2020
How Nike’s Customer Orientation Strategy Drives Customer Loyalty
Nike has grown from a single man selling running shoes from his car into one…
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October 14, 2020
Three Essential Steps To Put Your Customers Front & Centre
You might argue that Apple understands its customers better than the customers themselves. Over the…
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August 20, 2020
How to build personal customer relationships from afar
The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…
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