November 11, 2020
How to cultivate brand affinity to create customer advocates
Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
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August 7, 2020
How to retain your happy customers
Making customers happy is at the centre of advocacy. When they are happy and satisfied,…
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August 2, 2020
The Importance Of Building A Strong Brand Identity
Advocacy is driven by brands projecting a strong and clear identity. By being clear about…
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June 25, 2020
Why It’s Time to Redefine Customer Loyalty
Our Advofest conference in 2019 was a wonderful celebration of brand advocacy, as leaders from…
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June 25, 2020
Four ways to get more from brand advocacy
At Advofest 2019 we were fortunate enough to welcome speakers from across different industries to…
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June 25, 2020
How Birds Eye’s #Solidaritea campaign won the hearts and minds of the UK public
At our 2019 Advofest conference we were fortunate enough to host Colin Buckingham, Head of…
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June 25, 2020
Five lessons from Just Eat’s journey from challenger brand to £1.5 billion business
As part of our 2019 Advofest conference we had the pleasure of welcoming Ash Ali,…
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June 16, 2020
How giffgaff collaborated with customers to power its mobile network
While enjoying our daily doses of lockdown TV, many of us have come across adverts…
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