August 23, 2021
5 strategies that will make your customer marketing effective
Chasing leads is no longer enough for the growth of your B2B company. Things aren’t…
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August 18, 2021
What is customer marketing and why it’s important to B2B SaaS growth
The role of customer marketing in your B2B SaaS company is discovering and nurturing customer…
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August 17, 2021
4 ways customer marketing drives cross-departmental success
Cross-departmental collaboration is key to growth in B2B SaaS companies. It allows for everyone to…
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August 16, 2021
4 ways to reduce customer acquisitions costs
Customer acquisition costs (CAC) details the cost amounted towards acquiring a customer. It includes the…
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August 9, 2021
8 customer engagement ideas to drive adoption
Product adoption is a process where your customers recognise the value of your products and…
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August 4, 2021
How to maximise customer engagement with your advocates
Customer advocacy is an opportunity to elevate the customer experience to make it more memorable…
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August 2, 2021
6 Strategies to Improve Customer engagement in B2B SaaS
Customer engagement is ever-changing and as the world becomes more technologically advanced, we have to…
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July 28, 2021
Attract and Engage your B2B Audience with Customer Stories
In B2B SaaS, Marketing & Growth directors are beginning to understand just how important it…
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July 21, 2021
How to accelerate sales with customer stories
Storytelling is not a new concept in marketing, but it’s a barely explored strategic approach…
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July 14, 2021
How to build a customer story pipeline that delivers for a growing B2B SaaS
In growing B2B SaaS companies, it’s fundamental to highlight your customers' successes and how your…
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