August 7, 2020
How employees become advocates and why this is important
The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…
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August 7, 2020
How to retain happy customers
Making customers happy is at the centre of advocacy. When they are happy and satisfied,…
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August 5, 2020
How to recruit trusted brand advocates
Brand advocacy offers businesses the chance to benefit from a strong relationship with loyal customers.…
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August 5, 2020
How to build personal customer relationships from afar
The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…
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August 5, 2020
How to incentivise advocates to act
Brand advocacy has endless benefits for businesses to grow and harness their relationships with loyal…
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August 2, 2020
The Importance Of Building A Strong Brand Identity
Advocacy is driven by brands projecting a strong and clear identity. By being clear about…
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June 25, 2020
Six Steps to Find, Activate and Empower Brand Advocates
Last year’s Advofest conference saw industry leaders come together to share experiences and lessons about…
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June 25, 2020
Why It’s Time to Redefine Customer Loyalty
Our Advofest conference in 2019 was a wonderful celebration of brand advocacy, as leaders from…
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June 25, 2020
Four ways to get more from brand advocacy
At Advofest 2019 we were fortunate enough to welcome speakers from across different industries to…
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June 25, 2020
How Birds Eye’s #Solidaritea campaign won the hearts and minds of the UK public
At our 2019 Advofest conference we were fortunate enough to host Colin Buckingham, Head of…
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