October 7, 2019
Re-examining Loyalty and thinking about the future
I have recently bought a new purse. You might think this isn’t a major thing…
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August 16, 2019
Customer Relationship Empowerment
Customer Relationship Empowerment - what is it and why is it important? The term Customer Relationship…
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June 10, 2019
Customer-Driven Innovation
A guide to innovating with your customers It is hard to dispute that innovation is…
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April 13, 2019
The Future of Marketing
What does the future of marketing have in store? Marketing is changing; social media controls your audience, consumers distrust your brand and GDPR has caused the majority of your customers…
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February 15, 2019
NPS: The missing opportunity
Are you missing out on turning promoters into customer advocates? NPS has always split opinions,…
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January 15, 2019
What is Customer Experience and Why Does It Matter?
What is Customer Experience and Why Does It Matter? You may have noticed that there’s…
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September 14, 2018
An introduction to Co-Creation
What is Co-Creation? Co-creation is an integral part of advocate marketing, a key component in…
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August 11, 2018
Customer Advocacy Reimagined
Striving to have loyal customers isn’t enough anymore, we need to move towards creating advocates…
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July 16, 2018
The 3 C’s of Collaboration
Community, Crowdsourcing and Co-Creation are what's needed for brands to engage with consumers on a…
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