August 16, 2018
Customer Relationship Empowerment
Customer Relationship Empowerment - what is it and why is it important? The term Customer Relationship…
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August 15, 2018
NPS: The missing opportunity
Are you missing out on turning promoters into customer advocates? NPS has always split opinions,…
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August 14, 2018
An introduction to Co-Creation
What is Co-Creation? Co-creation is an integral part of advocate marketing, a key component in…
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August 13, 2018
The Future of Marketing
What does the future of marketing have in store? Marketing is changing; social media controls your audience, consumers distrust your brand and GDPR has caused the majority of your customers…
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August 11, 2018
Customer Advocacy Reimagined
Striving to have loyal customers isn’t enough anymore, we need to move towards creating advocates…
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August 10, 2018
Customer-Driven Innovation
A guide to innovating with your customers It is hard to dispute that innovation is…
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July 16, 2018
The 3 C’s of Collaboration
Community, Crowdsourcing and Co-Creation are what's needed for brands to engage with consumers on a…
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July 7, 2018
Rethinking Customer Engagement
With 42% of customers distrusting brands and 69% distrust their advertising, we need to rethink how…
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