November 11, 2020
How to cultivate brand affinity to create customer advocates
Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
Read More
November 1, 2020
How Nike’s Customer Orientation Strategy Drives Customer Loyalty
Nike has grown from a single man selling running shoes from his car into one…
Read More
October 14, 2020
Three Essential Steps To Put Your Customers Front & Centre
You might argue that Apple understands its customers better than the customers themselves. Over the…
Read More
August 20, 2020
How to build personal customer relationships from afar
The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…
Read More
August 7, 2020
How To Transform Your Employees Into Brand Advocates
The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…
Read More
August 7, 2020
How to retain your happy customers
Making customers happy is at the centre of advocacy. When they are happy and satisfied,…
Read More
August 5, 2020
How to incentivise advocates to act
Brand advocacy has endless benefits for businesses to grow and harness their relationships with loyal…
Read More
August 2, 2020
The Importance Of Building A Strong Brand Identity
Advocacy is driven by brands projecting a strong and clear identity. By being clear about…
Read More
June 25, 2020
Six Steps to Find, Activate and Empower Brand Advocates
Last year’s Advofest conference saw industry leaders come together to share experiences and lessons about…
Read More
June 25, 2020
Why It’s Time to Redefine Customer Loyalty
Our Advofest conference in 2019 was a wonderful celebration of brand advocacy, as leaders from…
Read More
