Tadiwa Ndlovu 0 2 Customer EngagementCustomer ExperienceCustomer Loyalty November 11, 2020 How to cultivate brand affinity to create customer advocates Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…Read More
John Sewell 0 2 Customer EngagementCustomer Experience November 1, 2020 How Nike’s Customer Orientation Strategy Drives Customer Loyalty Nike has grown from a single man selling running shoes from his car into one…Read More
John Sewell 0 1 Customer EngagementCustomer Experience October 14, 2020 Three Essential Steps To Put Your Customers Front & Centre You might argue that Apple understands its customers better than the customers themselves. Over the…Read More
Mark Docherty 0 2 Brand AdvocacyCommunityCustomer Engagement August 20, 2020 How to build personal customer relationships from afar The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…Read More
John Sewell 0 2 Brand AdvocacyCustomer Engagement August 7, 2020 How To Transform Your Employees Into Brand Advocates The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…Read More
Tadiwa Ndlovu 0 3 Customer EngagementCustomer ExperienceCustomer Loyalty August 7, 2020 How to retain your happy customers Making customers happy is at the centre of advocacy. When they are happy and satisfied,…Read More
Mark Docherty 0 2 Brand AdvocacyCustomer AdvocacyCustomer Collaboration August 5, 2020 How to incentivise advocates to act Brand advocacy has endless benefits for businesses to grow and harness their relationships with loyal…Read More
Tadiwa Ndlovu 0 2 Brand AdvocacyCustomer EngagementLoyalty August 2, 2020 The Importance Of Building A Strong Brand Identity Advocacy is driven by brands projecting a strong and clear identity. By being clear about…Read More
John Sewell 0 1 Brand AdvocacyCommunityCustomer Crowdsourcing June 25, 2020 Six Steps to Find, Activate and Empower Brand Advocates Last year’s Advofest conference saw industry leaders come together to share experiences and lessons about…Read More
Tadiwa Ndlovu 0 1 Brand AdvocacyCustomer ExperienceLoyalty June 25, 2020 Why It’s Time to Redefine Customer Loyalty Our Advofest conference in 2019 was a wonderful celebration of brand advocacy, as leaders from…Read More