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Tadiwa Ndlovu 0
2
Customer EngagementCustomer ExperienceCustomer Loyalty
November 11, 2020

How to cultivate brand affinity to create customer advocates

Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
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John Sewell 0
2
Customer EngagementCustomer Experience
November 1, 2020

How Nike’s Customer Orientation Strategy Drives Customer Loyalty

Nike has grown from a single man selling running shoes from his car into one…
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John Sewell 0
1
Customer EngagementCustomer Experience
October 14, 2020

Three Essential Steps To Put Your Customers Front & Centre

You might argue that Apple understands its customers better than the customers themselves. Over the…
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Mark Docherty 0
2
Brand AdvocacyCommunityCustomer Engagement
August 20, 2020

How to build personal customer relationships from afar

The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…
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John Sewell 0
2
Brand AdvocacyCustomer Engagement
August 7, 2020

How To Transform Your Employees Into Brand Advocates

The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…
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Tadiwa Ndlovu 0
3
Customer EngagementCustomer ExperienceCustomer Loyalty
August 7, 2020

How to retain your happy customers

Making customers happy is at the centre of advocacy. When they are happy and satisfied,…
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Mark Docherty 0
2
Brand AdvocacyCustomer AdvocacyCustomer Collaboration
August 5, 2020

How to incentivise advocates to act

Brand advocacy has endless benefits for businesses to grow and harness their relationships with loyal…
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Tadiwa Ndlovu 0
2
Brand AdvocacyCustomer EngagementLoyalty
August 2, 2020

The Importance Of Building A Strong Brand Identity

Advocacy is driven by brands projecting a strong and clear identity. By being clear about…
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John Sewell 0
1
Brand AdvocacyCommunityCustomer Crowdsourcing
June 25, 2020

Six Steps to Find, Activate and Empower Brand Advocates

Last year’s Advofest conference saw industry leaders come together to share experiences and lessons about…
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Tadiwa Ndlovu 0
1
Brand AdvocacyCustomer ExperienceLoyalty
June 25, 2020

Why It’s Time to Redefine Customer Loyalty

Our Advofest conference in 2019 was a wonderful celebration of brand advocacy, as leaders from…
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  • How to cultivate brand affinity to create customer advocates November 11, 2020
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