July 14, 2021
How to build a customer story pipeline that delivers for a growing B2B SaaS
In growing B2B SaaS companies, it’s fundamental to highlight your customers' successes and how your…
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July 7, 2021
4 steps to acquiring customer story
Customer stories are transforming the way B2B SaaS sell their product and services to their…
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June 30, 2021
How to tell your customer’s story
How you tell a customer’s story depends on how you view it as important for…
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June 23, 2021
What is a customer story and its benefits in B2B SaaS
Your customer achieving success with your product is a story worth telling. To let prospects…
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May 11, 2021
How your customers can boost your customer acquisition strategy
The biggest challenge any business faces is how to acquire your best-fit customers and retain…
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November 11, 2020
How to cultivate brand affinity to create customer advocates
Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
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November 1, 2020
How Nike’s Customer Orientation Strategy Drives Customer Loyalty
Nike has grown from a single man selling running shoes from his car into one…
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October 14, 2020
Three Essential Steps To Put Your Customers Front & Centre
You might argue that Apple understands its customers better than the customers themselves. Over the…
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August 20, 2020
How to build personal customer relationships from afar
The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…
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August 7, 2020
How To Transform Your Employees Into Brand Advocates
The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…
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