Tadiwa Ndlovu 0 1 Brand AdvocacyCustomer Engagement June 25, 2020 Four ways to get more from brand advocacy At Advofest 2019 we were fortunate enough to welcome speakers from across different industries to…Read More
Tadiwa Ndlovu 0 1 CommunityCustomer CollaborationCustomer Loyalty June 25, 2020 How Birds Eye’s #Solidaritea campaign won the hearts and minds of the UK public At our 2019 Advofest conference we were fortunate enough to host Colin Buckingham, Head of…Read More
John Sewell 0 1 Brand AdvocacyCommunityCrowdsourcing June 25, 2020 How the construction community transformed On The Tools into a social media powerhouse Last year we were delighted to welcome Lee Wilcox to speak at Hyve’s Advofest, where…Read More
John Sewell 0 1 Brand AdvocacyCustomer EngagementLoyalty June 25, 2020 How National Express developed a human connection with its loyal customers At Advofest 2019 we were very fortunate to be able to welcome a number of…Read More
Tadiwa Ndlovu 0 2 Brand AdvocacyCustomer AdvocacyCustomer Loyalty June 25, 2020 Five lessons from Just Eat’s journey from challenger brand to £1.5 billion business As part of our 2019 Advofest conference we had the pleasure of welcoming Ash Ali,…Read More
John Sewell 0 3 Brand AdvocacyCo-CreationFeatured June 17, 2020 How GoPro dominated its industry with user generated content When 26 year-old Nick Woodman retreated to Australia after an entrepreneurial failure, he had no…Read More
Tadiwa Ndlovu 0 2 Brand AdvocacyCommunityFeatured June 16, 2020 How giffgaff collaborated with customers to power its mobile network While enjoying our daily doses of lockdown TV, many of us have come across adverts…Read More
Amon Kiplagat 0 1 Brand AdvocacyCrowdsourcingFeaturedMarketing June 16, 2020 How Monzo built a modern bank from scratch through brand advocacy The banking industry is going through the greatest disruption in a generation as customers seek…Read More
Mark Docherty 0 1 FeaturedLoyaltyMarketing June 15, 2020 How Monster Energy built a customer culture which transcended its product Every company strives to create a community in which its customers can come together to…Read More
Yiannis Maos 0 1 Brand AdvocacyCommunity December 11, 2019 The rise of the Chief Brand Officer The Chief Brand Officer - A role designed to bring CX & Marketing together Innovative…Read More