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Stephany Kiteculo 0
12
Customer AdvocacyCustomer MarketingCustomer Story
July 14, 2021

How to build a customer story pipeline that delivers for a growing B2B SaaS

In growing B2B SaaS companies, it’s fundamental to highlight your customers' successes and how your…
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Stephany Kiteculo 0
12
Customer ExperienceCustomer MarketingCustomer Story
July 7, 2021

4 steps to acquiring customer story

Customer stories are transforming the way B2B SaaS sell their product and services to their…
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Stephany Kiteculo 0
12
Customer ExperienceCustomer MarketingCustomer Story
June 30, 2021

How to tell your customer’s story

How you tell a customer’s story depends on how you view it as important for…
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Stephany Kiteculo 0
12
Customer ExperienceCustomer MarketingCustomer Story
June 23, 2021

What is a customer story and its benefits in B2B SaaS

Your customer achieving success with your product is a story worth telling.  To let prospects…
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Amon Kiplagat 0
2
CrowdsourcingCustomer MarketingFeaturedMarketing
May 11, 2021

How your customers can boost your customer acquisition strategy

The biggest challenge any business faces is how to acquire your best-fit customers and retain…
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Tadiwa Ndlovu 0
3
Customer EngagementCustomer ExperienceCustomer Loyalty
November 11, 2020

How to cultivate brand affinity to create customer advocates

Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
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John Sewell 0
3
Customer EngagementCustomer Experience
November 1, 2020

How Nike’s Customer Orientation Strategy Drives Customer Loyalty

Nike has grown from a single man selling running shoes from his car into one…
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John Sewell 0
2
Customer EngagementCustomer Experience
October 14, 2020

Three Essential Steps To Put Your Customers Front & Centre

You might argue that Apple understands its customers better than the customers themselves. Over the…
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Mark Docherty 0
3
CommunityCustomer EngagementCustomer Marketing
August 20, 2020

How to build personal customer relationships from afar

The Covid-19 pandemic has disrupted every aspect of life for both businesses and their customers.…
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John Sewell 0
3
Customer EngagementCustomer Marketing
August 7, 2020

How To Transform Your Employees Into Brand Advocates

The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…
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