November 11, 2020
How to cultivate brand affinity to create customer advocates
Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
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August 7, 2020
How to retain your happy customers
Making customers happy is at the centre of advocacy. When they are happy and satisfied,…
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June 25, 2020
How Birds Eye’s #Solidaritea campaign won the hearts and minds of the UK public
At our 2019 Advofest conference we were fortunate enough to host Colin Buckingham, Head of…
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June 25, 2020
Five lessons from Just Eat’s journey from challenger brand to £1.5 billion business
As part of our 2019 Advofest conference we had the pleasure of welcoming Ash Ali,…
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October 7, 2019
Re-examining Loyalty and thinking about the future
I have recently bought a new purse. You might think this isn’t a major thing…
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