November 1, 2020
How Nike’s Customer Orientation Strategy Drives Customer Loyalty
Nike has grown from a single man selling running shoes from his car into one…
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October 14, 2020
Three Essential Steps To Put Your Customers Front & Centre
You might argue that Apple understands its customers better than the customers themselves. Over the…
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August 7, 2020
How To Transform Your Employees Into Brand Advocates
The energy industry is one of the most competitive fields in the UK. Around 15-17% of customers…
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June 25, 2020
Six Steps to Find, Activate and Empower Brand Advocates
Last year’s Advofest conference saw industry leaders come together to share experiences and lessons about…
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June 25, 2020
How the construction community transformed On The Tools into a social media powerhouse
Last year we were delighted to welcome Lee Wilcox to speak at Hyve’s Advofest, where…
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June 25, 2020
How National Express developed a human connection with its loyal customers
At Advofest 2019 we were very fortunate to be able to welcome a number of…
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June 17, 2020
How GoPro dominated its industry with user generated content
When 26 year-old Nick Woodman retreated to Australia after an entrepreneurial failure, he had no…
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