June 30, 2021
How to tell your customer’s story
How you tell a customer’s story depends on how you view it as important for…
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June 23, 2021
What is a customer story and its benefits in B2B SaaS
Your customer achieving success with your product is a story worth telling. To let prospects…
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November 11, 2020
How to cultivate brand affinity to create customer advocates
Brand affinity is the key to unlocking brand advocacy. Affinity refers to the powerful connection…
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November 1, 2020
How Nike’s Customer Orientation Strategy Drives Customer Loyalty
Nike has grown from a single man selling running shoes from his car into one…
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October 14, 2020
Three Essential Steps To Put Your Customers Front & Centre
You might argue that Apple understands its customers better than the customers themselves. Over the…
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August 7, 2020
How to retain your happy customers
Making customers happy is at the centre of advocacy. When they are happy and satisfied,…
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June 25, 2020
Why It’s Time to Redefine Customer Loyalty
Our Advofest conference in 2019 was a wonderful celebration of brand advocacy, as leaders from…
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February 15, 2019
NPS: The missing opportunity
Are you missing out on turning promoters into customer advocates? NPS has always split opinions,…
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January 15, 2019
What is Customer Experience and Why Does It Matter?
What is Customer Experience and Why Does It Matter? You may have noticed that there’s…
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