A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.

Scott Cook

Striving to have loyal customer isn’t enough anymore, we need to move towards creating advocates.

90% of consumers trust recommendations from friends, family and even strangers.

While word-of-mouth marketing has been shown to increase marketing effectiveness by as much as 54%.


Stats courtesy of Nielsen’s Global Online Consumer Survey

Yiannis Maos

Author Yiannis Maos

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