Tadiwa Ndlovu 0 2 Customer EngagementCustomer Marketing June 25, 2020 Four ways to get more from brand advocacy At Advofest 2019 we were fortunate enough to welcome speakers from across different industries to…Read More
John Sewell 0 2 CommunityCrowdsourcingCustomer Marketing June 25, 2020 How the construction community transformed On The Tools into a social media powerhouse Last year we were delighted to welcome Lee Wilcox to speak at Hyve’s Advofest, where…Read More
John Sewell 0 2 Customer EngagementCustomer MarketingLoyalty June 25, 2020 How National Express developed a human connection with its loyal customers At Advofest 2019 we were very fortunate to be able to welcome a number of…Read More
Tadiwa Ndlovu 0 3 Customer AdvocacyCustomer LoyaltyCustomer Marketing June 25, 2020 Five lessons from Just Eat’s journey from challenger brand to £1.5 billion business As part of our 2019 Advofest conference we had the pleasure of welcoming Ash Ali,…Read More
John Sewell 0 4 Co-CreationCustomer MarketingFeatured June 17, 2020 How GoPro dominated its industry with user generated content When 26 year-old Nick Woodman retreated to Australia after an entrepreneurial failure, he had no…Read More
Tadiwa Ndlovu 0 2 CommunityCustomer MarketingFeatured June 16, 2020 How giffgaff collaborated with customers to power its mobile network While enjoying our daily doses of lockdown TV, many of us have come across adverts…Read More
Amon Kiplagat 0 1 CrowdsourcingCustomer MarketingFeaturedMarketing June 16, 2020 How Monzo built a modern bank from scratch through brand advocacy The banking industry is going through the greatest disruption in a generation as customers seek…Read More
Amon K 0 4 CommunityCustomer Marketing December 11, 2019 The rise of the Chief Brand Officer The Chief Brand Officer - A role designed to bring CX & Marketing together Innovative…Read More
Amon K 0 3 CommunityCustomer Marketing December 6, 2019 How to build a brand community Why community is the bedrock of brand advocacy In order to create brand advocates, you…Read More
Amon K 0 1 Customer AdvocacyCustomer Marketing November 27, 2019 The 8 drivers of brand advocacy At Hyve we are passionate about brand advocacy, so much so that we’ve conducted some…Read More