The importance of young creatives getting a chance

Yiannis Maos, CMO of Hyve has joined Creative Directors from some of the biggest Ad Agencies in the UK to help nurture the next generation of creative leaders as part of the Graeme Robertson Trust (GRT). Even though Yiannis isn’t a Creative Director the Graeme Robertson Trust wanted him as a Trustee because of his customer-focused approach to innovation, design and marketing. He joins Directors from Ogilvy, Saathci & Saatchi, WPP and The Prince’s Trust. The Trustee’s will regularly meet with students and recent graduates to give them critique and career advice.

The GRT is a charity named after Graeme Robertson, the legendary creative director. It’s in his name that the GRT acts as a launch pad for creative careers. Together, with the Direct Marketing Association and Institute of Direct Marketing they work to ensure that any young person who wishes to enter the creative advertising and marketing industry has the right skills, support and opportunities in order to thrive.


The Big Book Crit


DMA House, London


24th April 2018

The Big Book Crit

The Big Book Crit runs in partnership with the Graeme Robertson Trust, the IDM & DMA to help aspiring creatives looking to break into the creative sector. Attendees get the opportunity to have their portfolios critiqued by some of the country’s leading Creative Directors and network along the way.

Helping young people is extremely important to me as I believe their enthusiasm, passion and fresh thinking is what drives innovation, creativity and fosters a culture of collaboration.

Yiannis Maos Co-Founder & CMO, Hyve

Photos from Hyve’s launch…

It was great to have Yiannis come along and share his experience and insights with these young aspiring creatives. It is great to have him on board as an Associate and can't wait to have him involved in more activity over the coming year.

Hannah McMartin Marketing Manager, DMA Talent
Yiannis Maos

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