The Evolution of Marketing
Marketing has evolved to be a function that is centred around customer collaboration, co-creation and advocacy.
Salesforce User Group
The Future of Marketing
Yiannis Maos, CMO of Hyve discussed how the future of marketing starts with creative ideas and is reliant on meticulous execution. He went on to discuss how to generate ideas from across your organisation and create a culture of collaboration with both customers and employees.
Customer Focused Marketing
5 steps to better customer engagement
Yiannis took the audience through how campaigns are centred around coming up with creative ideas, detailed planning, strategic automation, detailed measurement and finally constant engagement.
”It was great to have Yiannis come along and present, the audience found his tips very valuable and it gave people a fresh perspective on marketing.
Leanne HarkinBirmingham User Group Leader, Salesforce
